Juniper Grove Gin

To celebrate spring and highlight the floral notes in Juniper Grove Gin, we made seasonal cocktail recipe cards. Sustainable packaging was at the forefront this project, so we printed them on seed paper that could be planted afterwards to create a flower garden .

The marketing tagline was “Spring Showers Bring Juniper Grove and Flowers”, so I used the brand illustrations to create a new version of the Juniper Grove monogram logo to go with the theme. I also made a pattern for the backside of the cards, where the center of a flower had a QR code that linked to a video of the cocktail being made to engage with consumers.

Besides the recipe cards, I also designed the cards for the seed bombs that were given out for growing bee-friendly flowers for pollination.